group dca offers the creativity and innovation of an interactive agency, combined with the brand-building strategy and skilled account management of an agency of record. Those qualifications translate into award-winning programs powered by DIAGRAM™ (DIAlog, GRaphics and Motion), our proprietary software. It's the only software in the industry that enables clients to engage target audiences through a graphics-rich interface, capture response data, and use these data to customize future communications, making them more relevant and effective.
In the end, everything we do is well designed to change behavior.
group dca is the parent company of five specialized divisions that operate independently or together for multichannel integrated programs:
- cue – Patient education, adherence, and persistency programs
- graphic details – Promotional programs, e.g., eDetailing (online & convention-based)
- iLights – Pharmaceutical manufacturer-sponsored online healthcare publishing
- insight exchange – Online KOL-focused programs
- park street research – Online market research
POWERXposure - group dca partners with direct-mail veteran D & R Communications to offer seamless coordination of promotional touch points (direct mail, eMarketing, live meetings) that elicit greater physician response
group dca is a privately owned multichannel, interactive agency that was founded in 1999 by pharmaceutical industry veterans Rob Likoff and Jack Davis in response to an industry need—a more effective way to engage healthcare providers.
Healthcare providers need to see more patients than ever before to make their businesses profitable. This means they have less time for traditional pharmaceutical marketing tactics. Therefore, their expertise is more valuable and more in demand than ever before. So marketers have to work harder and smarter to earn and keep their attention.
group dca and its business units leverage the strengths of the Internet, multimedia, tablet PCs, dimensional direct mail, and proprietary software called DIAGRAM™ (DIAlog, GRaphics, Motion) to deliver breakthrough solutions that accommodate healthcare providers' busy schedules and immerse them in worthwhile, enjoyable, and interactive dialogue online, in the mail, and in the office.
group dca has expanded the use of this proven model to deliver award-winning content in “active learning” (learning by doing) sessions to doctors, nurses, pharmacists, patients, caregivers, and pharmaceutical sales representatives.
group dca programs enable clients to establish and deepen relationships with target audiences. Programs yield meaningful response data that allow clients to better understand the needs and opinions of their audiences and, in turn, to market to them more effectively.
Most importantly, group dca programs change behavior and produce remarkable ROI.
group dca partners with the following marketing and communication leaders to create award-winning programs that challence behavior:
July 10, 2006
McKesson Specialty creates exclusive relationship with group dca/Serious to offer patented adherence solutions.
Media Relations Contact:
Sean Hartigan: 973.795.8462sean.hartigan@groupdca.com
group dca is the proud recipient of
- Frost & Sullivan's acclaimed Product Innovation Award in 2005
- Medical Marketing & Media's prestigious 2006 Gold Award for "Best Use of Digital Marketing to Healthcare Professionals"
- Medical Marketing & Media's prestigious 2007 Gold Award for "Best Use of Digital Marketing to Healthcare Professionals"
- Four 2007 Rx Club Awards for "Best Healthcare Professional Website"
- "Best Professional CD-ROM" by the Global Awards — the world's largest and most coveted healthcare communications awards
- Inc. Magazine's "Inc. 5000" named group dca one of the fastest growing private companies in America. More than 7 million companies qualified for this distinction, but only 5,000 were named, with group dca placing at #1,676.
- FORTUNE Small Business spotlighted group dca's cue card for its innovation and contribution to the pharmaceutical industry. This unique, patent-protected, credit card-size CD/DVD combines state-of-the-art interactive technology with award-winning content, an enjoyable user experience, and the ability to provide point-of-purchase co-pay discounts and incentives. group dca partners with Serious (serious.com) to offer this industry exclusive.
- HBA (Healthcare Businesswomen's Association) honored group dca as a contributor to the advancement of women in the healthcare industry.
Articles coming soon!
We have the best people working at group dca. How do we know? Clients repeatedly tell us. We win awards. And we're really picky. We carefully grow our company. We make sure that every member of our team is an expert in his or her given discipline. We also make sure that everyone we hire has the right attitude, energy, and humility. Interested in joining our friendly team?
Check this out:
- Send resumés to resumes@groupdca.com
Site Map coming soon!
Contact Andy Skean at 973.795.8432
group dca
800 Lanidex Plaza, Third Floor
Parsippany, NJ 07054
973.746.7777
![[dca office image]](images/dca_office.jpg)
For directions, click here for Google Maps
