Serious™ is an international publisher of the proprietary CD/DVD Cardz Media. Serious™ holds 101 worldwide patents that protect the cards and has entered into partnership with us so group dca owns the exclusive rights to this remarkable technology in the pharmaceutical industry.

Demo

LoyaltyScript® cue card™

Imagine a unique, patent-protected, credit card-sized CD/DVD that contains interactive patient education and can be used to provide co-pay discounts at 98% of retail pharmacies nationwide. Imagine the cue card. This revolutionary tactic marries group dca's award-winning content with McKesson's market-leading LoyaltyScript® intervention platform to improve patient adherence, persistency, and outcomes. Perfect for insertion in patient starter kits, as a means of acquisition into your existing CRM or our eCRM program, as DTC fulfillment, and more.

developed by cue

Patient eDetails

These HIPAA-compliant programs from cue engage patients (and caregivers, if necessary, depending on the indication) in enjoyable, educational content (surveys, games, etc.—essentially "patient eDetailing") that teaches them about their condition and reinforces why they need their therapy as prescribed. Programs deliver timely refill reminders and can provide co-pay discounts.

developed by cue
Demo


Reach, teach, and motivate

If we want patients to pay attention and stay engaged, we need to give them something worthwhile and interesting. If we want patients to be persistent, we as an industry need to be persistent. cue sessions provide you the means to persistently track patients with a model that is convenient, and gives patients good reasons to do the right thing for their own health.

CRM

This longitudinal program provides brand teams the means to better educate patients over time, keep them engaged, monitor progress, and learn what patient needs should be addressed. Physicians see this program as a helpful way to teach and manage their patients over time.

At the same time, programs can offer a variety of incentives that encourage adherence and persistency, e.g., co-pay discounts, medically relevant premiums, etc. This kind of program can be promoted on a brand's website, can be viral, and can tie into any other existing patient-facing advertising, marketing, or educational program for greater impact.

Consumers are engaged by highly relevant touch points, e.g., customized patient eDetails, HTMLs, surveys, games!

Patient eDetail provides real-time segmentation as a springboard for ongoing dialogue

Layered tactics driving opt-in to program